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Carolyn 

Davidson

Carolyn Davidson, Denver-based freelance journalist
About Me

About Me

Currently, I am working as the marketing manager for Juniper Books in Boulder, CO. For Juniper, I conceptualize, create, and monitor email marketing campaigns, manage the content on juniperbooks.com, and utilize and analyze google ads and google analytics. Since I started at Juniper Books, our social media presence has by over 50k followers on Instagram by engaging our followers in new, creative ways - including facilitating partnerships with social media influencers, which lead to a feature on the Instagram-owned @shop page. 

 

Prior to working full time at Juniper, I was a contract copywriter while also working as the Food and Drink Editorial Intern at 5280 Magazine. I was solely responsible for fact-checking the Eat and Drink section of the magazine and maintaining the online dining guide. I have also been able to write articles for the website about the food scene in Denver.

 

 Previous magazine experience includes being an Editorial Assistant at both Boulder and Cherry Creek Lifestyle magazines. For these magazines, I curated content for online and print, wrote articles, and edited the magazine. I also helped to conceptualize photoshoots and organized and assisted at photo shoots including the September fashion spread, Mirage, and the Holiday Gift Guide, Revel Revel. I still freelance for the magazines.

 

In the past, I have been an editorial intern at Boulder Weekly and a content intern for the marketing department at the Denver Art Museum. 

Work Experience

Carolyn Davidson

Carolyn. Richrds.Davidson@gmail.com

Broomfield, CO

310.989.2111

 

 

MARKETING MANAGER 1/1/19 - Present | Marketing Assistant 12/17-12/18

Email Marketing

  • Conceptualize weekly email marketing campaigns and quarterly website headers to coincide with marketing plans and promotions. Write copy, pull images, direct

  • photography if necessary, and design each creative in Adobe Indesign

  • Utilize a/b testing to optimize email campaign effectiveness

  • Track email campaign effectiveness through MailChimp and Google Analytics Increased newsletter subscriptions by 20%


Social Media and Communication 

  • Conceptualize and analyze promotions on social media platforms

  • Organized and facilitated a partnership with influencers for the Winter 2018 marketing campaign, “Better Together.” Juniper Books highlighted this campaign in email marketing, social media, a print catalog, and on juniperbooks.com

  • Facilitated a partnership with Eva Chen on Instagram that lead to a feature on the Instagram-owned @Shop page.

  • Increased the @JuniperBooks Instagram following by 25k+ followers

  • Conceptualized and facilitated an affiliate program for the Fall/Winter 2019 season

  • Content creation and copywriting for annual print catalog and quarterly mailers

 

Analytics

  • Contribute to the analysis of website performance and promotion performance through Google Analytics, MailChimp Analytics, and Facebook Analytics

Website Maintenance 

  • Create webpages for new products, write copy for all new products, track product inventory on juniperbooks.com


Product Development

  • Identify gaps in product offerings, conceptualize book set and help to research titles for new products development.

 

EDITORIAL INTERN

5280 Magazine | January 2018 – May 2018

  • As the Food and Drink Editorial Intern, I was solely responsible for fact-checking the entirety of the food section of 5280’s monthly print publication.

  • Maintained the online Dining Guide at 5280.com, which houses hundreds of dining options in the Denver-metro area.

  • Pitched and wrote articles about the goings-on in Denver’s food scene for 5280’s website.

 

FREELANCE WRITER

Boulder Lifestyle and Cherry Creek Lifestyle | Lifestyle Publications |

January 2018 – Present

  • Writes 3+ articles a week about local businesses, interior design, human-interest stories, and restaurant profiles.

 

EDITORIAL ASSISTANT

Boulder Lifestyle and Cherry Creek Lifestyle | Lifestyle Publications |

May 2017 – January 2018

  • Wrote articles and curated content from FOB, for the online presence, and print production of two magazines with different readerships.

  • Copy-edited and fact checked pieces from freelance writers..

  • Conceptualized and coordinated photo shoots for large-scale editorial spreads.

 

CONTENT INTERN

Denver Art Museum | Marketing Department | May 2017 – August 2017

  • Created content about the museum and upcoming exhibitions for the Denver Art Museum’s blog and for the membership magazine, On and Off the Wall.

  • For these articles I interviewed curators, including Florence Muller and artists such as Fazal Sheikh.

  • Collaborated with entire Marketing Department to contribute to the marketing plans for upcoming exhibitions.  

 

EDITORIAL INTERN

Boulder Weekly | January 2017 – May 2017

  • Focused on creating long-form stories: from pitch to publication I handled story conceptualization, interviews, writing, and photographs.

Work Experience
Education
Portfolio

Education

Graduated May 2017

University of Colorado, Boulder

Major in Journalism and News-Editorial with an Additional Field of Study in Art History.

Spring 2016

CAPA International Education, London

In the Spring of 2016, I was able to travel to London to study international styles of news writing, advertising, as well as study British Art History. The international location of this program allowed me to see how writing styles differ across borders.

Contact Me

Contact Me

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Carolyn.Richards.Davidson(@)gmail.com
Tel: 310.989.2111

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